Social Media & Outreach Manager (B2B Lead Generation Focus)

ROLE OVERVIEW
We’re on the lookout for a sharp, self-motivated Social Media & Outreach Manager who’s passionate about lead generation and brand visibility — especially on LinkedIn.

This isn’t your average “post-and-go” social media role. You’ll be working directly with our founder to craft high-converting content, grow engagement, and support outbound outreach with research and targeted interaction.

If you’re proactive, creative, and excited about long-term growth in a U.S.-based company, especially into virtual assistant, marketing, or sales support roles, this could be the perfect role for you.

KEY RESPONSIBILITIES
LinkedIn (Primary Platform)
• Post 3–5x weekly on the founder’s or company page
• Engage daily with comments, tags, and DMs within niche communities (real estate, insurance, credit repair)
• Research 50–100 high-quality leads weekly
• Collect emails, company info, and signals using tools like Apollo, SalesQL, or manual searches
• Support cold DMs using provided scripts

Other Platforms
• Instagram: Repurpose LinkedIn posts (1–2x/week) into visual or story formats
• Facebook: Share trust-building content in relevant entrepreneur groups (1–2x/week)
• Twitter (Optional): Retweet and engage in niche conversations

Support Tasks (VA-in-training)
• Monitor inbox and respond to LinkedIn/email leads
• Organize and track lead information
• Review basic analytics (LinkedIn, Instagram)
• Create simple Canva graphics for posts

WHO THIS ROLE IS FOR
• Social media-savvy and familiar with B2B tone
• Knows how to turn comments and likes into conversations
• Comfortable researching, organizing, and executing cold outreach
• Ambitious and eager to grow into a bigger support role
• Excellent written English and communication skills