Senior Manager for Business Development and Strategic Planning
Lagos, Lagos
Posted more than 30 days ago
- Company:
- The People Practice
- Company Description:
- A people advisory firm that powers companies through people, culture and technology; in a bid to reshape the culture of work.
- Contract Type:
- Full Time
- Experience Required:
- More than 10 years
- Education Level:
- Master
- Gender:
- Any
- Number of vacancies:
- 1
Job Description
Responsibilities
1.Relationship Management, Partnerships and Alliances
-Identify, build and maintain potential strategic partnerships and alliances with other businesses, including corporate accounts, airlines, event planners, local attractions, and online travel agencies (OTAs).
-Collaborate with partners to create mutually beneficial marketing campaigns and promotional activities.
2. Portfolio Management and Driving Growth
-Growing net revenue in the market by developing business plans to achieve revenue goals, ensuring inventory levels exceed demand throughout the market, and maintaining rate competitiveness across multiple available platforms.
-Explore opportunities for hotel expansion, whether through new property developments, acquisitions, or partnerships.
3. Strategic Planning & Identifying Opportunities
-Develop comprehensive strategic plans for the hotel, including short-term and long-term objectives. Align these plans with the overall business goals and mission of the hotel.
-Continuously research and identify new business opportunities, market trends, and emerging customer needs.
-Develop and implement sales strategies to attract new customers and retain existing ones. This could involve direct sales efforts, partnerships with travel agencies or corporate clients, and online marketing strategies.
-Strategizing in order to market the hotel in a better way. It helps hotel partners to serve the needs of their customers and at the same time grow their businesses.
4. Revenue Management
-Work closely with the management team to optimise pricing strategies, inventory management, and distribution channels.
-Utilise data analytics and forecasting tools to maximise profitability and maximise revenue per available room (RevPAR), Booking Rate and Intent to Recommend (review score)
5. Brand Positioning and Marketing
-Collaborate with digital marketing teams to create promotional campaigns, advertisements, and special offers to attract guests and increase occupancy rates.
-Develop and maintain the hotel's brand identity and positioning in the market.
-Create marketing campaigns and branding initiatives that resonate with target audiences and differentiate the hotel from competitors.
6. Customer Relationship Management (CRM)
-Implement CRM systems and processes to effectively manage guest relationships, capture guest data, and personalise marketing communications.
-Use guest feedback and reviews to continuously improve service quality and guest satisfaction.
7. Building MIS & Market intelligence reports
-Prepare geography wise and service wise sales plans and achieve them. Sharing insights on market and industry with the clients and internal stakeholders.
-Conduct market analysis and competitor research to understand the hotel's competitive position and identify areas for improvement.
8. Performance Tracking and Reporting
-Establish key performance indicators (KPIs) to track the success of strategic initiatives.
-Prepare regular performance reports and presentations for senior management, highlighting achievements, challenges, and recommendations for improvement.
9. Networking
-Attend industry events, trade shows, and networking functions to promote the hotel and build relationships with potential clients and partners.
Qualifications
-Master’s degree from a reputable institute in business, marketing or hospitality.
-Minimum of 12-15 years of experience in Business/Partnership Development, Sales/Travel Trade/ Key Account Management/Contracting/B2B Sales, demonstrating a pattern of exceptionalism in the hospitality industry.
-Experience in handling multiple accounts as a partner is preferred.
-Proficiency in sales and CRM software (e.g. Salesforce)
-Demonstrated ability of strong project management and organisational skills with a service mindset
-Understanding of revenue management and distribution channels.
Must have skills
-Verbal and written communication
-Outstanding customer service
-Complaint handling and conflict resolution
-Presentation and professionalism
-Organisation and prioritisation
-Strong administrative skills
-Ability to work under pressure and to strong targets
-Ability to use initiative to work alone of with a team
-Great interpersonal & stakeholder management
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