Digital and Training Manager

Digital Automation Marketing Manager & Trainer

Required MS. Certified Skills:

Marketing Automation knowledge in Info Technology sector
Dynamics 365 Marketing product knowledge with implementation experience
MS Power BI
MS CRM Power Apps
MS PowerApps & Power Automate
Microsoft Dynamics 365 CRM
Team Training:
Full training in automation to begin - need to be passionate about those tools involved (PowerApps/Power Automate)
Responsible for creating engaging and effective interactive experiences on graduate program web pages and email campaign
Uses Trello for project management and navigates managing day through platforms - without hand holding
Working on multiple projects in fast-paced environment / set deadlines
Handling engagement across the board - working within the tools for overall strategy execution
Managing marketing email and event campaigns
Looking at campaigns and thinking critically about work they're doing on web and email
PowerApps/Power Automate: deployment and oversight of email campaigns, marketing campaigns, campaign performance reporting, campaign process documentation, email and landing page templates, and A/B testing.
Over site of graduate program web pages:
optimizing web pages for conversion
data analysis through Google Analytics
A/B testing for continual improvement
liaising with Web Manager and an external agency for template design, brand alignment, and functionality build-out
Must Haves:

A bachelor's degree - preferably in communications, marketing, journalism, or a related field
A minimum of 3 years of experience in a digital marketing role
Project management skills
Strategy - thinking critically, not just plugging in campaigns - web and email
marketing automation tool - there will be training but need the willingness to do this
Experience working with campaigns
Fluency in strategy-based marketing and communications and marketing automation software
Marketing automation tool - ideally PowerApps/Power Automate
Basic knowledge of marketing reporting
Good at building relationships remotely
Presentation skills/confidence