Executive Marketing & Communication Assistant

KEY RESPONSIBILITIES:
. Manage social media accounts and social media activities, ensuring that all pictures, audio, and videos to be published are of international
standards in terms of grammar, content, and presentation
. Must have B-2-B marketing and PR experience
. Plan social content and maintain a content calendar
. Develop and monitor campaign budgets.
. Must know how to run adverts on social media platforms, using Google Analytics to track and monitor a website
. Knowledge of SEO and SEM
. Design and oversee all aspects of our digital marketing department including email marketing, display advertising campaigns, and WordPress
website management
. Prepare accurate reports on our marketing campaign's overall performance
. Coordinate with advertising and media experts to improve marketing results.
. Identify the latest trends and technologies affecting our industry.
. Evaluate important metrics that affect our website traffic, service quotas, and target audience.
. Work with your team to brainstorm new and innovative growth strategies.
. Communicate with target audiences and build and develop customer relationships.
. Develop relationships with key stakeholders, both internal and external.

Job Requirements
· A bachelor's degree in business administration or a related field
. A minimum of three (3) years of experience in digital marketing
. Highly creative with experience in identifying target audiences and designing digital campaigns that engage, inform, and motivate
. Experience in LinkedIn marketing skill
. Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
. Working knowledge of ad serving tools (e.g., DART, Atlas)
. Experience in setting up and optimizing Google AdWords campaigns.