Digital Marketing Specialist
Ikeja, Lagos
Posted 4 days ago
- Company:
- Whoosh NG
- Company Description:
- Whoosh NG is a logistics business with one of the best operations processes, structure and outlook in the SME category in Lagos State. Having been in business for three years, Whoosh NG has fulfilled more than 20,000 deliveries locally and globally. However, Whoosh NG is evolving from the conventional business space to become a Logistics Technology Company.
- Contract Type:
- Full Time
- Experience Required:
- 2 years
- Education Level:
- Bachelor
- Number of vacancies:
- 1
Job Description
1. Crafting and Executing Digital Marketing Strategies
Designing and implementing multi-channel marketing strategies to boost brand visibility, lead generation, and customer acquisition.
Identifying high-impact digital opportunities, trends, and emerging platforms to stay ahead of the curve.
Launching targeted digital campaigns across social media, paid ads, email, and SEO to maximize reach and conversions.
Continuously tracking, analyzing, and optimizing campaigns for performance and ROI.
2. Amplifying Brand Awareness and Lead Generation
Managing end-to-end digital campaigns — from ideation to execution — ensuring strong messaging and audience targeting.
Collaborating with content creators to produce compelling blogs, videos, and social content that drives engagement.
Building partnerships with influencers, digital platforms, and industry players to expand WhooshNG’s reach.
Optimizing ad spend and targeting for performance-driven outcomes across Google Ads, Meta, LinkedIn, and emerging platforms.
3. Leveraging Data and Analytics
Utilizing marketing analytics tools to track performance metrics (CTR, CPC, ROAS, engagement rates, etc.).
Interpreting user behavior and campaign data to guide strategy refinement and improve results.
Conducting A/B tests to enhance messaging, design, and targeting approaches.
4. Enhancing Customer Retention and Loyalty
Implementing lifecycle marketing strategies — from onboarding to re-engagement — that keep customers coming back.
Personalizing email campaigns, offers, and content based on audience segments and behaviors.
Partnering with customer support to address feedback and improve the overall user experience.
5. Collaborating for Success
Working cross-functionally with product, operations, and sales teams to align marketing efforts with business objectives.
Coordinating with external agencies, creative teams, and media partners to ensure smooth campaign execution.
