Trade Marketing (Activation) Manager
Ajah, Lagos
Posted 24 days ago
- Company:
- Maon Services Limited
- Company Description:
- Maon Services Ltd. is a platform enabler specializing in HR management, Learning & Development, Customer Service, sales, distribution and Marketing
- Contract Type:
- Full Time
- Experience Required:
- 5 to 10 years
- Education Level:
- Bachelor
- Number of vacancies:
- 1
Job Description
● Design and execute in-store promotions, product launches, and BTL
campaigns (e.g., pop-ups, POS displays) to enhance brand visibility and
drive sales.
● Develop point-of-sale materials (e.g., signage, displays) tailored to target
audiences and retail partners.
● Collaborate with vendors to ensure seamless execution of activations and
adherence to brand guidelines.
2. Market Analysis & Insights
● Analyze sales data, consumer trends, and competitor activities to identify
opportunities for growth.
● Translate insights into actionable strategies (e.g., bundled promotions,
loyalty programs) to optimize trade marketing ROI
3. Vendor & Stakeholder Management
● Build and maintain relationships with retail partners, distributors, and
internal stakeholders (e.g., sales, supply chain) to align on trade
strategies.
● Monitor vendor performance against KPIs and provide feedback for
improvement.
4. Budget & Performance Tracking
● Propose and manage activation budget to ensure efficient allocation and
maximum ROI.
● Track activation performance (e.g., sales uplift, engagement metrics) and
report findings to senior leadership.
5. Cross-Functional Collaboration
● Partner with sales teams to support trade activities (e.g., promotional
materials, in-store training).
● Align with brand teams to maintain consistency in messaging and visual
identity
