Trade Marketing (Activation) Manager

Activation Strategy & Execution
● Design and execute in-store promotions, product launches, and BTL
campaigns (e.g., pop-ups, POS displays) to enhance brand visibility and
drive sales.
● Develop point-of-sale materials (e.g., signage, displays) tailored to target
audiences and retail partners.
● Collaborate with vendors to ensure seamless execution of activations and
adherence to brand guidelines.
2. Market Analysis & Insights
● Analyze sales data, consumer trends, and competitor activities to identify
opportunities for growth.
● Translate insights into actionable strategies (e.g., bundled promotions,
loyalty programs) to optimize trade marketing ROI
3. Vendor & Stakeholder Management
● Build and maintain relationships with retail partners, distributors, and
internal stakeholders (e.g., sales, supply chain) to align on trade
strategies.
● Monitor vendor performance against KPIs and provide feedback for
improvement.
4. Budget & Performance Tracking
● Propose and manage activation budget to ensure efficient allocation and
maximum ROI.
● Track activation performance (e.g., sales uplift, engagement metrics) and
report findings to senior leadership.
5. Cross-Functional Collaboration
● Partner with sales teams to support trade activities (e.g., promotional
materials, in-store training).
● Align with brand teams to maintain consistency in messaging and visual
identity