Social Media Lead

The Social Media Team Lead will oversee the creation, execution, and management of the church’s social media strategy. This role involves leading a team to generate engaging content, interact with online communities, and grow the church’s digital presence in alignment with its mission.
Key Responsibilities:
✔Strategy Development: Create and implement a social media strategy that aligns with the church’s goals and values. Define key performance indicators (KPIs) and measure the success of social media campaigns.
✔Content Creation: Oversee the development of engaging and faith-oriented content for various social media platforms. Ensure content is consistent with the church’s voice and mission.
✔Team Leadership: Manage and mentor a team of social media specialists and volunteers. Delegate tasks, provide training, and ensure high performance.
✔Community Engagement: Monitor social media channels, engage with followers, respond to comments and messages, and build relationships with online community members.
✔Analytics: Track social media metrics and analyze performance data. Use insights to optimize content and strategies for better engagement and reach.
Qualifications
✔Education: Bachelor’s degree in Social Media Management, Marketing, Communications, or a related field.
✔Experience: Minimum of 5 years of experience in social media management, with at least 2 years in a leadership role. Experience in faith-based or non-profit organizations is highly desirable.

Preferred Skillset
✔Ability to develop and implement social media strategies aligned with organizational goals.
✔Experience in managing and mentoring a team, delegating tasks, and overseeing performance.
✔Content Creation: Strong skills in creating engaging content across various platforms.
✔Analytics: Proficiency in using social media analytics tools to track performance and make data-driven decisions.
✔Platform Expertise: Deep knowledge of major social media platforms (Facebook, Instagram, Twitter, Tiktok, etc.) and emerging trends.
✔Crisis Management: Ability to handle negative feedback and manage online reputation.
✔Expertise in social media platforms, content creation, and analytics tools. Strong leadership, communication, and organizational skills.
✔Familiarity with Christian values and the ability to create content that reflects these principles.
Desired Attributes
✔Creativity: Ability to develop innovative content and campaigns that resonate with the audience.
✔Leadership: Inspiring and supportive leader with a knack for fostering a collaborative team environment.
✔Passion: Enthusiasm for using social media to advance the church’s mission and engage with the community.